The Mitch Brothers celebrate #MB28 with renewed impetus under Smile4mation

The Mitch Brothers mark their 28th birthday celebration with a strong sense of purpose,

and the internet is responding accordingly.

   Nana Mitch and Schardo Mitch have gained notoriety online for their often-flamboyant

annual celebrations. This year, however, the two have chosen a humbler path–a striking

departure from the spectacles of years gone by. Rather than flashy private parties or

quirky photoshoots, the brothers turned instead to philanthropy and community impact.

The duo amplified their charitable initiative, Smile4mation, dedicating MB28 to uplifting

Grace, a mother of four whose heart-wrenching story went viral.

According to the brothers, what everyone saw was only the beginning. “MB28 is all

about Smile4mation,” the brothers declared. They partnered with Electroland Ghana

Limited and Homeland to help restore hope to Grace, covering everything from a

complete home renovation to furnishings and seed capital for business opportunities.

The scale led many to describe the effort as Smile4mation’s most ambitious yet, a shot

in the arm for the impact MB28 seeks to establish.

With tens of thousands of Ghanaians rallying behind the movement, Smile4mation has

become a massive success, drawing widespread attention online. It is swiftly

conquering the internet with love, bringing communities together under the banner of

kindness and restoring the dignity of the forgotten, one video at a time.

As the Mitch Brothers redefine their annual celebration and spin it into a legacy of

compassion, their actions highlight a newfound responsibility to transform lives and

uplift others. Reflecting on the shift, they explained: “Birthdays have always been

personal for us, but Smile4mation changed that. We wanted to reiterate that

kindness is the most powerful gift of all. Grace’s story reminded us to keep

spreading positivity wherever we go: a message we feel is in line with our theme

for MB28.”